How to Generate Leads with a Branded Jigsaw Puzzle

Lead-gen usually means trading something for contact details — a discount, a download, a giveaway. A branded jigsaw puzzle is a uniquely pleasant trade: people give you their email because they want to play (and maybe win), not because a popup cornered them.

How lead capture works

Before the puzzle starts, players see a short form on your branded play page. You decide what to ask for:

• Email only — the lightest ask, best for newsletter growth.
• Phone only — for SMS campaigns and local follow-up.
• Both — when each lead is worth a real conversation.

Every submission is validated (no fake or disposable addresses) and saved to your campaign, where you can export the whole list as a CSV anytime.

Get more (and better) leads

1. Offer a reason. Pair the puzzle with a prize or giveaway — fastest finishers win.
2. Match the image to the offer. Puzzle the product you're promoting so the lead is already interested.
3. Keep the form short. Ask only for what you'll actually use.
4. Add a clear next step. Your call-to-action button can send finishers straight to your site.

It all sits on top of the playable-ad advantage: people are engaged first, so the ask lands softer and converts better.

Start capturing leads with a puzzle →